Betfred Looks To Grow Brand With Golden Knights Partnership

Last month, Betfred USA Sports, based in Las Vegas, formed its first NHL partnership with the Vegas Golden Knights, making it the team’s latest sports betting partner.

The union will incorporate Betfred into the T-Mobile Arena and broadcast it to hockey fans worldwide. Betfred will secure advertising space on the boards and LED signage within the arena, along with DED promotion for TV broadcasts.

Betfred will underwrite interactive fan interactions during breaks at certain home games. Additionally, their name will be incorporated into VGK’s digital platforms, email newsletters, and radio broadcasts.

Golden Knights boast several sponsors

Given that Nevada is the hub of sports betting, it’s logical for a sportsbook originating from Nevada to collaborate with the state’s sole NHL franchise. Intriguingly, Nevada has been offering online sports betting longer than any other state in the US.

The deal has pleased Golden Knights President, Kerry Bubolz.

“We take immense pride in announcing our partnership with Betfred as they establish their presence in Las Vegas. Betfred’s US business, like us, is ‘Vegas Born’ and we are thrilled to assist them in launching their brand in Nevada.”

The partnership will certainly provide Betfred with unparalleled exposure, but it is not exclusive. Other Golden Knights affiliates in the sportsbook and casino sectors include:

• MGM Resorts International (official partner for casinos)
• BetMGM (official wagering partner)
• (Caesars Entertainment, the official casino partner)
• Official Betting Partner, Caesars Sportsbook
• Sportsbook William Hill (official betting partner)
• Circa Sports (official sponsor for jersey rights)
• World Las Vegas Hilton Hotels and Resorts (official hotel)
• Official Casino Partner, Wynn Las Vegas
• The Official Downtown Casino, The D Las Vegas
• Casinos Station
• Casinos of San Manuel

A lot of these partnerships had similar conditions, particularly concerning in-stadium promotions during VGK home matches. But, isn’t that what one would anticipate in Las Vegas? Betfred’s US venture may have originated in Sin City, but it coexists with the industry’s most prominent names.

How does Betfred distinguish itself?

While Betfred is tardy to the party and faces the danger of getting overshadowed by others, it’s still better to be late than not to arrive at all.

Betfred is expanding across the country and views its domestic partnership as a fantastic chance to elevate its business. To distinguish itself, Betfred must be more than just another name on the screen. While casinos such as The D and Resorts World have been actively involved in the community, most others have not made significant efforts to establish a connection.

Partners not associated with casinos, such as Allegiant, Lexus and Pizza Hut, have sponsored events and promotions, a model that Betfred can replicate. Offering perks like autographed jerseys, complimentary tickets, seat upgrades, and meet-and-greet opportunities can be highly effective.

Expanding with haste

Over the past several months, Betfred has been actively making headlines in Nevada and across the US.

The VGK partnership was established immediately after obtaining authorization to run the sportsbook at the Mohegan Sun Casino within Virgin Hotels Las Vegas. The sportsbook was launched in time for Super Bowl Sunday.

Betfred participated in the kick-off of sports betting in Ohio on January 1. As a goodwill gesture towards the state’s bettors, it prematurely settled all Cincinnati Bengals Super Bowl winner bets before the AFC Championship Game. This decision resulted in a win for everyone who had placed a bet on the Bengals going all the way, even though they lost to the Kansas City Chiefs in the championship game.

Betfred launched its online sportsbook in Virginia on Feb. 2, a move that came six weeks after they announced a partnership with the United Soccer League’s Loudoun United FC.

Betfred launched its first physical sportsbook in Maryland in November, just one state north. Its online sports betting app became operational in The Old Line State on February 9. Currently, Betfred operates sportsbooks in 10 states.