Boyd Gaming and the Las Vegas Raiders recently announced a new partnership. Boyd Gaming’s 10 Las Vegas casinos are now the “Official and Exclusive Local Casinos of the Raiders and Allegiant Stadium.”
Additionally, Boyd Gaming becomes a founding partner of Allegiant Stadium. This status will give Boyd Gaming will prominent signage and brand placement at Allegiant Stadium.
What Does This New Partnership Mean?
Fans will see Boyd’s name as part of the rebranding of the west side of the upper deck at Allegiant Stadium. This part of the stadium will feature the brands of Boyd Gaming and its Las Vegas casinos.
This partnership will also make Boyd Gaming a presenting partner of one Raiders home game every year. The official Raiders weekly in-season radio show will be “Presented by Boyd.”
Most importantly, Boyd Gaming and the Raiders will also partner for regular customer promotions. This will also include communications and ads.
Keith Smith, President and Chief Executive Officer of Boyd Gaming, said:
“Since arriving in Las Vegas, the Raiders have greatly enhanced and strengthened our city’s reputation as the Entertainment and Sports Capital of the World, giving fans across the country another reason to visit southern Nevada. The Raiders have been equally committed to our community off the field, giving back generously to nonprofit organizations and charitable causes across the Las Vegas Valley. Boyd is proud to partner with an organization and team that share our long-standing commitment to the well-being of the southern Nevada community.”
Las Vegas Raiders President and former chair of the Nevada Gaming Control Board Sandra Douglass Morgan added:
“We are proud to partner with Boyd Gaming, who share our values of integrity and commitment to the community. We know that with this respected partner, we will be able to provide Raider Nation with even more exciting activations and experiences.”
Boyd Gaming Casinos In Las Vegas
Boyd Gaming operates 26 casinos in 10 states around the country. Seven of these states are home to an NFL team.
Raiders home games at Allegiant Stadium often appear to have as many fans from visiting teams as they do local residents. Boyd Gaming could have some exceptional marketing opportunities with this partnership.
The company operates 10 casinos throughout the Las Vegas valley. There are two designations for Boyd Gaming casinos in Las Vegas.
Boyd Gaming’s downtown Las Vegas casinos are the smaller of the two groups of casinos. These are mostly visited by tourists.
- Main Street Station
The Fremont Hotel and Casino recently expanded and opened a FanDuel branded sportsbook in downtown Las Vegas. Boyd Gaming operates the actual sportsbook.
The second group of Boyd Gaming casinos is referred to as “Las Vegas locals casinos.” These are scattered throughout the valley. While tourists also visit these casinos, they’re mostly visited by Las Vegas residents.
- Gold Coast
- The Orleans
- Sam’s Town
Expect to see Raiders promotions from these casinos in the future.
Raiders’ Other Casino Partnerships
The Raiders have partnerships with many Las Vegas casino operators. Caesars was the first founding partner with the team and stadium signing a 15-year deal in 2018.
Prior to taking over the operations of Palms, the San Manuel Band of Mission Indians became a founding partner as well. The company features Raiders promotions in both Las Vegas and California.
MGM Resorts is an official gaming partner of the Raiders. The company is also a Founding Partner of Allegiant Stadium. MGM operates Mandalay Bay and Luxor, the two casinos closest to Allegiant Stadium.
Wynn Resorts also has a multi-faceted partnership with Allegiant Stadium. The company is the official nightlife partner of the complex and the Raiders.
Fans and visitors might be familiar with Wynn Field Club in the north end zone. This VIP section is also open for concerts and other events at Allegiant Stadium.
Wynn is also a founding partner and an official gaming partner of the Raiders.